Happy tomorrow
September 2023 - Current | Freelance
Freelance product design, creative direction, consultancy, product management, and strategy. Work directly with clients to build elevate design strategy and delivery. Consulting for project and team processes & creating innovative products.
September 2023 - Current | Happy Tomorrow - Creative Direction, Product Owner
• Reviewed strategy and met with team for consultation on new social product (product under NDA)
• Hands on UX research, design and UI design for creation of MVP product while mentoring Jr. designers
• Created User flows and customer journey for MVP product and future forward product
• Elevating design excellence to drive core product experiences on web, mobile, and OTT
• Develop and maintain design systems, brand guidelines and and design patterns to ensure brand and product consistency.
November 2024 - December 2024 | Bounteous - Lead User Interface Designer
• Collaborate with cross-functional teams & UX strategist to interpret client requests and identify problem areas and opportunities for functional and visual improvements.
• Contribute to business development efforts through strategic project trajectory planning and processes in order to streamline project outcomes.
• Worked with educational industry clientele focusing primarily on social streaming.
October 2023 - November 2023 | edZOOcation™ - Art Direction & Strategic Consultant
edZOOcation subscription box/Subscription membership
Main marketing focus: US moms with kids ages 3 - 8 who have an immeasurable amount of enthusiasm for wildlife.
• Review Creative deliverables, oversee the visual strategy, execution, and creative consistency across
all aspects of the business—subscription boxes marketing materials. Review, critique, and approve
creative projects including but not limited to graphics, printables, illustrations, and marketing collateral.
• Maintain the overall visual language of edZOOcation™, ensuring consistency across multiple channels such as print, digital, social media, and packaging
A+E Networks
February 2022 - September 2023 | Director, Product Design SVOD
Hands on Product Design Director focusing on SVOD products at A+E Networks, A+E Crime Central, History Vault and Lifetime Movies Club products.
Work hand in hand with Product Managers, Development leads and Project Managers to update and establish team processes KPI’s and goals. Oversaw strategic feature updates and Design systems and Accessibility updates.
Launch Verizon +Play Beta - January 2023
Launch AVOD/SVOD Design systems Beta - January 2023
Launch VIzio IAP - Jaunary 2023
My account redesign on Responsive web - February 2023
iOS 8.0 app redesign - February 2023
Sign in and registration flow redesign - March 2023
Bundling (current users) - May 2023
OTT Index navigation update - June 2023
OTT Marquee feature update - June 2023
Bundling (New Users) - July 2023
OTT Accessibility Audit - July 2023
Launched Samsung Tizen TV App - July 2023
Podcasts experiment integration - September 2023
August 2020 - February 2022 | Senior Product Designer SVOD, Contractor
• Worked to design and facilitate the launch of the A+E Crime Central SVOD App for native mobile app, native CTV apps and Web.
-Audit A+E SVOD and AVOD products for mobile, CTV and web.
- Recommended accessibility updates and feature changes to our A+E Crime Central, History Vault and Lifetime Movies Club products.
Beach body
February 2021 - September 2021 | User Experience Design Lead, Contractor
UX/UI Product Design Lead for Beach Body’s Bike interactive screen.
Product displayed on large formate Android tablet for user to navigate a large selection of SVD, Live events and nutritional recipes.
• Reviewed and consulted on MVP for new bike exercise product for subscription based video and streaming experience app
• Created baseline design template for existing MVP design.
• Create icon set for new product.
• Established Design systems and Figma library for second phase design with updated designs focused on cross platform consistency, accessibility and best standard product guidelines.
• Create hold off documentation and extended post MVP usr flow for second phase of product design.
• UAT product and validate design visual and functional changes prior to product Launch.
• Launch product MVP.
Circle Media
February 2020 - March 2020 | User Experience Designer, Contractor
UX/UI Product Designer for Circle Media’s SVOD product aimed to provide content to country music and lifestyle consumers.
Product spanned across: OTT, responsive web and mobile apps.
• Reviewed and consulted on best practice changes based on existing MVP design
• Created baseline design template for existing MVP design
• Created final brand logo to be consistent with existing parent company standards
• Established Design systems and sketch library for second phase design with updated designs focused on cross platform consistency, accessibility and best standard product guidelines.
CBS Interactive
April 2016 - October 2019 | Product Design Manager, Emerging Platforms
Creative direction, inspiring innovation and management of digital projects. Work includes finding a better way to do what we are already doing and working with product manager partners to problem solve and create functional and beautiful interactive solutions through research, functional UX and visual design collaboration, and proving our assumptions are correct (or incorrect and adjusting) through user testing.
• Worked with team to Launch CBS All Access subscription service on:
- Windows 10 - October 2015
- Microsoft’s Xbox One & Xbox 360 - August 2016
- Launch “Commercial Free” subscriptions - September 2016
- PS4 - October 2016
- Smart TV - December 2017
• Launch first original series on iOS, Android, Windows and OTT apps for CBS All Access -
September 2016
• Launched NFL on service - December 2016
• Launched "Movies" feature to CBS All Access - April 2017
• Added MVPD to subscription service - May 2017
• Expanded subscription service into International Market (Canada) - April 2018
- iOS, Android, and Roku devices
• Expanded subscription service into Australian Market with 10 All Access - December 2018
- iOS & Android handheld and TV devices
• Managed designers to drive the product availability to Amazon Prime Members - January 2018
• Launch CBS Sports HQ to the "Multi-Channel" feature - February 2018
• Launch CBSN, the 24/7 streaming news service to the "Multi-Channel" feature - August 2018
• Worked on design of new feature launch with a team of UX, UI, Video, QA and product team,
etc members to build the CBS All Access subscription services to 2 million subscribers by early 2018
• Launched Download & Play offline content across iOS and Android mobile - September 2018
• iOS & Android mobile app redesign launch - September 2018
• Webbie Award Nomination “Best Streaming Video” Mobile Sites & Apps 2018
• Won 2nd place for iOS CBS All Access Watch Design, CBS Interactive Hack Day - August 2018
April 2015 - April 2016 | UI/UX Lead Designer, Emerging Platforms
• Worked to design and facilitate the launch of the All Access subscription product on the following platforms:
- Android TV - September 2015
- Apple TV - October 2015
- Amazon Fire TV - November 2015
September 2014 - April 2015 | UI/UX Designer, Emerging Platforms
• Worked with team of UI/UX, product managers and project managers to design and launch CBS All Access subscription service October 2014:
- iOS App
- Android App
- Desktop
- Mobile Web
• Designed the OTT experience of CBS All Access that launched on Roku on April 2015
• Added Chromecast to iOS and Android handheld devices May 2015
* Tabby Award for "Best Android Entertainment App" - CBS Android tablet app
September 2012 - September 2014 | UI/UX Designer, Emerging Platforms - Contract
Worked within a team of UI designers and developers to build mobile applications for both iOS and Android users as well as design of web products for CBS Studios. Some of my key tasks included meeting with show producers, brainstorming, wire framing and design, taking lead position on projects worked on by freelance designers, and QA for mobile apps and web. Worded directly with development team and product managers to insure the smooth launch of our products.
• Work on multiple projects including:
- Survivor season 25 and 26 iOS app
- CBS Entertainment app for iOS, Android, Blackberry, ROKU and Windows 8
- GRAMMYs 55 app
- Creative direction for CBS Interactive Style Guide
- Key art design for mobile marquees, banners and thumbnail images
- CBS Games Hub web page design
- Entertainment News web page design
- How I Met Your Mother match game for web
- Created and implemented new file structure and naming convention for CBS Interactive Creative Services
TGD Studios, inc.
April 2011 - March 2018 | Executive Creative Director
As Executive Creative Director I worked directly with clients in order to help problem solve and guide marketing and digital design projects and marketing communications for their companies.
• I completed a broad range of design and management tasks, including:
- Leading a team of off site creatives
- Setting goals for client and in-house projects
- Tracked teams projects
- Managed conflicts & developed client relationships
- Worked with client and studio budgets
Clients included: Worldwide Aeros, Camp Bitch Catering Service, The Commons, Emerging Writer Awards, etc.
RMK Direct
April 2012 - September 2012 | Graphic Design/Art Direction, Freelance
Worked with a variety of clients such and RKM Direct and Southern California Edison, etc. Workincluded branding and marketing project such as logo creation, 1 sheets & microsites.
Kotick Marketing Group
May 2006 - April 2012 | Lead Graphic Design/Interactive Design/Art Direction
I was Involved in all facets of creative projects, working from start to finish.
Some of my responsibilities included:
- Design visual development
- Involved in interview process and supervised Jr designers, freelancers and Interns
- Photo shoot direction
- Proofing at press checks
- Design of print and interactive materials
Work included multiple projects for:
• Warner Brothers,
• Hyundai Motor America & Kia
• JSL Foods, Fresh Gourmet, Sugar Foods, Nestlé USA, Jenny Craig, Sheer Bliss, Mikawaya,
Mochi Ice Cream & Mikawaya Exotics
• Mission OBGYN, OCWMG & Viacord
• Kellogg
• WorkingActor.net
• Tadashi
• Aramark Uniform Services
• Phillips Industries
• Minka Group
• Robinson Crusoe
• Prototypes, etc.